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Unfinished Stories

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Let’s End Distracted Driving

Each day nine people are killed by distracted driving, their futures cut short. The families of those killed are left to wonder what was lost by their death. To honor real victims, we worked closely with families to bring their loved one’s unfinished stories to life, imagining what could have been had the driver not been distracted. Watch and share the films, and please don’t drive distracted.

 
 

What Is Distracted Driving?

Distracted driving is any activity that diverts your attention from driving. It is dangerous and disturbingly common. “The fact is, anything that takes your attention away from the roadway can contribute to distraction behind the wheel,” explains Chris Hayes, Safety Professional from Travelers. “While many distracted driving studies focus on cell phones, any type of multitasking activity and driving simply do not mix.”

 
 
 
 

How Distraction Works

There are three main types of distraction. Some, like texting while driving, are especially dangerous because they combine all three types of distraction.

 

Visual

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Taking your eyes off the road

Driving while visually distracted can be as dangerous as driving with your eyes closed. Some examples include: texting, programming a GPS, picking songs on a phone, taking pictures, looking at a view.

Manual

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Taking your hands off the wheel

Keeping two hands on the wheel is an easy way to avoid the temptation of distracted driving. Some examples include: eating or drinking, putting on makeup, grooming, reaching for napkins / objects. 

Cognitive

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Taking your mind off driving

Your brain is only capable of processing a certain amount of information at any given time. Multiple tasks tend to compete for our brain's attention. Some examples include: being involved in an emotional conversation, focusing on your destination instead of the drive there. 

 

Source: https://www.travelers.com/resources/auto/distracted-driving/what-is-distracted-driving

 
 
 

Distracted Driving Is A Growing Epidemic

Since it’s not always possible to recognize when distracted driving contributed to an accident, the number of crashes, injuries, and fatalities caused by distracted driving is believed to be vastly underreported.

 
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What Can You Do?

Whether someone you love has been known to text and drive, or you have found yourself distracted behind the wheel, these tips can help avoid dangerous activity on the road.

 

Stow your phone.

Turning off the phone or putting it on “do not disturb” mode can help remove the temptation to respond when it buzzes.


Vow not to multitask.

Make time at home to eat meals or put on makeup, so you can focus on the road.


Don’t be a distraction.

Avoid calling or texting family members and friends when you know they are driving.


Talk to your employer.

Encourage your employer to have a distracted driving policy that includes waiting to talk with you until you’re safely parked.


Keep kids and pets safe.

Make sure kids are in proper car seats and that pets stay secured in their zone in the back of your vehicle.


Set a good example.

Parents can model good behavior for their children by demonstrating attentive driving.


Plan your route before you go.

It’s better to ask a passenger to enter a destination into the GPS or to enter it before you leave home.


Speak up.

If you see someone driving distracted, say something.

 
 

 

Media Kit

To download the film and information about distracted driving and the Unfinished Stories campaign, click the button below.

 
 
 

 

Sources:
1. https://www.cdc.gov/motorvehiclesafety/distracted_driving/index.html
2. https://www.nhtsa.gov/risky-driving/distracted-driving
3. https://www.teensafe.com/distracted-driving/100-distracted-driving-facts-and-statistics-2018/
4. https://www.travelers.com/resources/auto/distracted-driving/what-is-distracted-driving
5. https://www.cnbc.com/id/100624338
6. https://www.cdc.gov/motorvehiclesafety/teen_drivers/teendrivers_factsheet.html